TheNakedTruth social media campaign has skyrocketed far beyond what we dreamed of at its launch, giving us an incredible new platform to share the benefits of Naturism and reach people in fresh ways.
As of today, TheNakedTruth attracts well over a million hits per month. That’s more visibility than much of our mainstream media engagement, and it’s reaching younger audiences though the channels and in the places where they already spend their time. In fact, 27% of our audience is aged 25–34, and another 27% is 35–44. That means over half a million young adults are engaging with our content every month.
Launched in 2024, TheNakedTruth shares short video soundbites on Instagram, telling real stories about Naturism, giving tips for newcomers, and showing the positive impact it has on people’s lives. While some content comes from our seasoned members, the heart of the campaign is led by younger voices, tackling the issues facing their own generation.
After a year and a half of steady building, the campaign has reached a turning point. Engagement has surged, content has diversified, and the impact is clear: people are hungry for a better, freer way to live.
The big question now is what comes next. We know Naturism can help people improve self-worth, boost mental wellbeing, and find community. With the right opportunities, we have the potential to make a real difference in people’s lives — and that’s worth working for.
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