Reaching new audiences means meeting people in the spaces they already inhabit
Today, that space is overwhelmingly social media.
Over recent years our presence has evolved dramatically. With TheNakedTruth on Instagram and the Women in Focus podcast campaigns, we have seen extraordinary momentum, not just in numbers, but in connection, identity and visibility.
In the last month alone, Instagram activity generated 4.8 million hits and reached over 1.3 million individual accounts. That level of exposure far exceeds what traditional physical outreach methods can realistically achieve.
This growth has come from understanding the culture of each platform and communicating in a way that feels authentic to the people who use it. It is about building community, not simply broadcasting messages.
The major opportunity ahead of us is Facebook.
The existing British Naturism Facebook presence has around 19,000 followers, but engagement and visibilty are very low. Importantly, Facebook attracts a different demographic profile to Instagram. If we want Naturism to be truly inclusive and mainstream, we must engage across platforms, not rely on just one.
For that reason, a new British Naturism Facebook page has been launched with its own distinct tone and purpose. This fresh start removes the history and restrictions of the old page that have constrained visibility and allows us to build a promotional presence designed for growth and reach. It is a clean start for this next phase of the organisation.
If you use Facebook, please follow the new page and help it gain early momentum. Increasing follower numbers improves algorithmic visibility and strengthens credibility. A simple click can have a meaningful impact
Together we can make Naturism visible, accessible and normalised for everyone.
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