In the spring, we launched TheNakedTruth, a campaign aimed at raising awareness of Naturism through short soundbite videos shared on social media. The initiative was spearheaded by Claire, our lead interviewer, who graced the cover of our latest magazine and has truly immersed herself in the project. Over the past six months, we’ve spoken to a variety of people, covering topics such as personal testimonies, the benefits of Naturism, details about events, and answers to frequently asked questions.
Initially, content was distributed across multiple platforms, including Instagram, YouTube, and TikTok. However, as the campaign progressed, we shifted our focus primarily to Instagram, which has proven to be the most successful platform, particularly because the content was specifically designed for this audience. We now operate two Instagram channels, @british_naturism [https://www.instagram.com/british_naturism/] and @thenakedtruth_uk [https://www.instagram.com/thenakedtruth_uk/], which work in tandem to spread our message.
Success by the Numbers
So, how has the campaign performed? The results have been overwhelmingly positive. Since the launch, TheNakedTruth videos have attracted well over half a million views on Instagram, with an further 2 million views for supporting, non-video content. These figures don’t even account for the numerous times our content has been reshared, which we know has happened frequently. Only our interactions with television and mainstream media have reached a wider audience, but the key difference here is that TheNakedTruth allows us to control the narrative and communicate the real essence of Naturism, free from the influence of intermediaries with differing priorities.
Currently, our Instagram videos are reaching an impressive 22,000 different accounts each month. Even more encouraging is that two-thirds of these views come from people who aren’t already subscribed to our channels. This indicates that we’re successfully engaging with new audiences, not just speaking to established Naturists. Reaching those who are merely curious about social nudity was a key goal for us, and the engagement levels suggest that we’re succeeding in enticing people to consider Naturism as an option for themselves.
This is reflected when looking at the top 20 most popular videos where the most popular are those considering the effect of Naturism on our wellbeing. The engagement shows that people are looking for something to make their lives better and realising they might find it in Naturism.
What’s Next for TheNakedTruth?
As we look to the future, TheNakedTruth continues to evolve. Recently, we unveiled a brand-new logo, marking the campaign’s growing reputation. We’ve also started incorporating snippets of music, poetry, art, and activities from our events, giving our audience a deeper insight into what they might experience in a Naturist setting. By doing so, we aim to give those who are curious the confidence to explore nude recreation.
Another key focus moving forward is broadening the range of people featured in the videos. Our initial content was shot at NKD, which gave it a youthful focus. However, more recently, we’ve filmed at other events, including Nudefest and EveryBody, which will allow us to present a wider variety of perspectives. This broader representation will be key in demonstrating that Naturism is for everyone, regardless of age or background.
We’re also exploring new content formats on alternative platforms. For example, while reposting our Instagram videos on YouTube hasn’t significantly boosted views, we see an opportunity to post longer-format videos that can provide a different kind of experience for viewers. Additionally, we’re brainstorming new content ideas to ensure we continue offering a complete and engaging portrayal of Naturism.
A Bright Future Ahead
In just six months, TheNakedTruth has already made significant strides towards achieving its goals, with plenty of exciting developments still on the horizon. But we can’t do it alone—we need your help to spread the word. Visit and subscribe to both channels on Instagram. Watch the videos, like them, leave comments, and share them. Your activity on social media helps push our content to a wider audience, amplifying our message.
Together, we can show the world why Naturism is a force for good.