So we're going to turn the spotlight inwards next Monday, 27 February and have a look at how (and why) we deal with the marketing of Naturism.
Many marketing professionals over the years who work with actual, physical products that you can touch, put in a trolley and then take home have asked me how on earth do you deal with something so intangible. Come and find out the answer.
I'll also talk about the strategy we are pursuing to ensure that BN and Naturism in the UK not only grows but thrives, and talk a little about some of the specific initiatives we're using to reach people. There will be plenty of opportunity for questions, suggestions and offers of help! Changing people's attitudes and/or getting more people out of their swimsuits is something we can all do!