The great people from Nuud gum (nuudgum.com) - a plant-based, and therefore environmentally-friendly chewing gum - approached us some months ago with a view to collaborating on publicity and promotion. In October, around fifteen Naturists spent a fabulous day in central London with the Nuud crew, creating videos and still images for a campaign that has now been launched on Instagram.
You'll see that far from being 'just' the cast, the profile of British Naturism and our involvement is high - and there is plenty (planty??) more to come including (fingers crossed) outside of social media.
